All Mail Direct

Why we will no longer be a welcoming church

We’ve decided to quit being a welcoming church. No kidding. We’re giving it up. Like so many congregations, we’ve sunk an amazing amount of time and energy into becoming a welcoming church. We changed worship styles, trained greeters and ushers, wore name tags, brewed coffee, went to workshops on hospitality and put our friendliest people …

Why the Postal Service Is So Screwed

Reduced volume, financial crises, and a pandemic have wrecked the beloved institution. But Americans still need their mail.

Scenarios: How do you notarize a document with no signature line?

If you have been instructed to notarize a document that doesn’t have a signature line, that is a cross between a quandary and a conundrum. You cannot notarize a document without a signature. Notaries notarize signatures on documents, not documents, and especially not documents without signatures. And you cannot have a signature without a signature …

42 Genius Eggnog Ideas

Looking for a dish that will egg-nite the holiday season? We all know eggnog is a classic, but our top recipes turn traditional into tremendous. More recipes and food ideas at Food.com

10 Things You Should Know About the U.S. Postal Service

Snail mail doesn’t sound thrilling, but the United States Postal Service is anything but boring. Here are a few facts about the letter carriers in your life.

Tips for sending thoughtful snail mail

I absolutely love finding beautiful snail mail in my mailbox. And I bet you do, too. I’m not talking about bills and advertisements, but a classic, hand-written note from a friend. Getting something written in ink, on real paper is such a novelty in the age of text messages and emails. I have a few…

Preparing for the Direct Mail Trail

By Sabine Lenz It was an unobtrusive window envelope sporting the sender’s logo. A typical consumer might have tossed it straight into the trash, but I am not your average consumer. I’m a nosy creative and print lover so I immediately opened that letter from Facebook. Picking the meat off direct mail bones? The first question that came to my …

19 Things That Accurately Sum Up How You Feel Right Now

New Recycled Sustainable Direct Mail Products

Two new sustainable direct mail products from IWCO Direct are a win for clients, a win for our company, and a win for the environment.

The Art and Science of Direct Mail Envelopes

With only three minutes and 33 seconds to entice the reader to open and respond to your mailing, every second counts. Engage and intrigue your reader with involvement devices, creative graphics, color and more to improve your response rates.

5 Direct Mail Tips from Gardening Catalogs

This Monday was what some psychologists call “Blue Monday." I stayed in good spirits by thinking about spring, and looking at some gardening catalogs.

Purina Pro Plan Incredible Dog Challenge

A premiere canine competition involves special athletes with skills that help them excel in a host of unique challenges. That’s why Akbar Gbajabiamila, host for The American Ninja Warriors TV show,…

Is How-To Content in Your Junk Mail Drawer?

I took a little time the other day and went through a drawer at work where I keep a motley collection of direct mail pieces I’ve collected over the years. Some of them have made their way into videos. Some of them I used in blog posts. And quite a few I forgot I even had.

How To Make Direct Mail Work For You

How To Make Direct Mail Work For You Direct mail is a tried and true form of advertising, and when it’s used correctly and strategically, it will work for almost every business, large or small. There are numerous advantages to using direct mail: it’s inexpensive, gives you complete control over messaging and recipients, and its [...]

“How to Plan and Execute a Direct Mail Marketing Campaign”

Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “How to Plan and Execute a Direct Mail Marketing Campaign” examines direct mail marketing best practices to ensure that your direct mail marketing campaign is optimized to deliver stated goals based on performance expectations. At the outset, there are a number of checklist items th...

It’s more than postcards: What you can send in the mail

There is no doubt that flyers, magazines and postcards are all essential marketing pieces for your brand, but marketing is competitive; you constantly need new and unique ideas to grab people’s attention, so why not try mailing something different? Direct mail ideas You have probably seen those viral photos of people mailing flip-flops or potatoes, …

How to Stop Ruminating on Negative Thoughts and Past Experiences

If dwelling on bad experiences is dragging you down, it's time to take action with these tips from mental health professionals.